Nantwich Market
Brand identity for a small-town farmers’ market.
→ Logo
→ Brand Identity
→ Packaging
Strategy:
Logo & Branding
A serif word-mark with elegant detailing reflects the historic setting of the Market and ties in with it's roots. This pairs well with a bold san-serif for easy readability and a contemporary feel, along with bright colours inspired by the natural surroundings.
Visual Identity
The client wanted the visual identity to feel rooted to it's community. A series of monochromatic maps were developed to feature local farms and vendors that sell at the market. This helps position Nantwich Market as part of the community.
Customer Engagement
With a wide variety of maps created, customers can expect a new design every time they buy a branded product. This makes buying products not only collectable, but a fun game where they can check their guess against the maps co-ordinates.
