Little Fern
Brand identity for Little Fern, an independant coffee shop based in Poole, UK.
→ Logo
→ Brand Identity
→ Packaging
→ Menu Design
Strategy:
Logo & Branding
The client wanted a hip logo with hints of American Diner influence. We worked together to create a series of logo variations that felt cohesive and worked across a number of use scenarios.
Visual Identity
Inspired by cyanotypes, the visual identity uses stylised fern illustrations on a bold blue background to create an instantly recognisable brand identity.
Brand Assets
A menu, coffee cup, and take-away bag were developed to maintain brand consistency across all assets. A series of brand guidelines were developed for reference in future branding material.
