CoCoffee
Branding and packaging design for Co-Coffee, a roastery selling coffee and coffee skincare products.
→ Logo
→ Brand Identity
→ Packaging
→ Menu Design
Strategy:
Logo & Branding
The client wanted a logo that reflected their eco-friendly brand. The logo and word-mark feature a bold swooping curve to reflect the cyclical nature of their brand. The clean san-serif font pairing creates a sophisticated brand identity targeted towards Millennial and Gen-Z audiences.
Visual Identity
Co-Coffee proudly roasts three distinctive coffee blends. The colour scheme reflects this, with each roast assigned a colour that reflects its notes. The numbering system is used to create consumer association and easy identification of blends.
Packaging
Bright colours and large typography dominate the product packaging. Intended to stand out against the competition, the packaging evokes a sense of friendliness, quiet luxury and sophistication.
