Claybird
Brand identity and packaging for a Devon-based ceramics studio.
→ Logo
→ Brand Identity
→ Packaging
→ Flyers
Strategy:
Logo & Branding
Built from circles and geometric shapes, the Claybird icon is a playful addition to the brands identity. The icon logo is complemented by a bold word-mark that features gloopy details to reflect the studios handmade and organic creative process. The icon was also developed into a custom brand pattern.
Packaging
The studio wanted an inexpensive way to ship their online orders. We created custom stickers, creating bold brand identity that retained the brands 'human-touch', whilst reducing packaging costs.
Packaging Assets
To create a cohesive identity, a custom thank you note and tissue paper featuring the brand pattern were created.
Marketing
Brand guidelines were created to maintain consistency across future brand materials. A series of promotional posters were created to illustrate this.
